Case study
How do you show that a bathroom can be an experience even before you turn on the tap?
The brief was clear: define a new direction for a brand that knows quality materials—but needed its customers to know it, too.
We started from the ground up.
A clear website structure.
Content that sells solutions, not just products.
Copy that speaks like a human—even when you’ve been choosing tiles for three hours.
We overhauled everything from the selection process to the button labels. And we added a touch of style that brings the showroom to life online.
A bathroom? It’s not just tiles and a shower. It’s an emotion. A flow. And when it works well, no one notices—it just feels right.
See how we helped turn a store into a tool that attracts even those who just came to “browse the catalog.”
Target audience – we analyzed customer needs, expectations, and behavior to precisely target both content and design.
Moodboard and visual direction – we designed a visual style that defines the brand’s overall expression while remaining flexible enough for use on other Gremis partner websites.
Graphic design – UI design for all pages with an emphasis on clarity, aesthetics, and strategic usability for future projects.
Responsive design – we ensured flawless website functionality across all devices, from mobile to desktop. Custom icons – we created a set of unique icons that align with the visual identity of the bathroom segment.
Educational videos for Webflow – we filmed short tutorials that allow the client to make basic website edits without needing a developer.
Design system – we prepared a scalable system of components, styles, and rules for the rapid creation of additional websites with a unified visual spirit.
