Case study
It was clear from the start that the brand needed a new digital identity. IN CATERING provides top-tier catering, but their website didn't convey that effectively. IN CATERING creates bespoke experiences for every guest and every brand, but their online presence was speaking a different language. It was too generic. Lacking emotion. Lacking a call to action.
We rebuilt it to speak for the brand and connect with the people who matter most:
Catering isn't just about courses and budgets. It’s about atmosphere and perception. When everything comes together, no one asks why—it just works. See how we turned a standard presentation into an experience that convinces even those who just wanted to "quickly check the menu."
Competitive Analysis
We compared the brand against key industry players to understand what works and where there is room for improvement. We defined the differentiators and values that we now communicate across the website.
Target Audience
We mapped out the needs of the primary target audience: event managers organizing corporate functions, conferences, and VIP events. Based on this, we tailored the site's content and structure, focusing on B2B and driving conversions.
Wireframe
We created a detailed site structure to ensure clarity, functionality, and high conversion rates. A simple flow that guides users directly to the contact form.
Moodboard and Style
We established a visual direction and typography to ensure the design aligns with the brand and feels modern. A consistent and professional look.
Graphic design
We designed the complete UI for all key pages with an emphasis on clarity, visual cleanliness, and intuitive user navigation.
Animations and interactions
We designed subtle movements and visual details to make the pages feel lively and engaging. A pleasant user experience.
