Case study
Slavia fans have reason to celebrate beyond the stadium. The official e-shop has undergone a complete redesign to keep pace with the club's European standards. A new minimalist design, intuitive navigation, and the ability to customize your own jersey – it’s all here.
An e-shop that keeps up
Slavia needed an e-shop that would reflect the club's ambitions. The goal was to create a design on par with top European clubs that meets fan expectations. The challenge lay in the specific needs of this target audience—quick navigation and easy purchasing, all while maintaining a strong brand experience. Another key factor was providing flexibility for the marketing team, who need to adapt the e-shop dynamically throughout the season.
Minimalism and flexibility
We designed a minimalist and clean interface that puts the products front and center. For the fans, we built a foolproof jersey configurator that filters out inappropriate words and works perfectly on both mobile and desktop. For the marketing team, we created a unique design system with a gallery of components that can be easily adapted to current needs.
