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Ideas for marketing teams that own their website⁠

Articles, videos and shorts on website strategy, stacks and growth, from the people who build and run them.

ArticleStrategy4 min readYour website isn’t a project. It’s a systemMost company websites are treated like a campaign: launched, celebrated and left alone. The ones that keep bringing in leads are run like a system.Read article

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13 insights

ArticleStack3 min readThe marketing website stack, explainedCMS, forms, CRM, analytics, consent, hosting. What each part of the stack does, and why they have to be planned together.18 Sept 2026

ArticleLocalization3 min readLocalizing a B2B website for Czech, Dutch and US buyersTranslation is the easy part. Buyers in different markets look for different proof, and search engines need to understand which page is for whom.10 Sept 2026

ArticleGrowth3 min readMigrating your website without losing search trafficA new website can quietly undo years of search visibility. A checklist for keeping your rankings, links and leads through a migration.2 Sept 2026

ArticleStack3 min readA missing SSL certificate costs you customers, not just securityA visitor opens your website and the browser shows a “Not secure” warning. Sometimes that one line is enough and they leave.31 Aug 2026

ArticleStrategy3 min readSeven questions a website strategy must answer before design startsIf these questions are open when design starts, they will be answered by whoever makes the next decision. Usually not on purpose.26 Aug 2026

ArticleStrategy4 min read5 things to focus on when planning a new websiteA new website is often seen as a design project. You pick colours, a style, a few photos, and you are done. It does not quite work that way.25 Aug 2026

ArticleContent3 min readWhy your content model matters more than your homepageThe homepage gets the attention. The content model decides whether your team can publish a case study on a Tuesday afternoon.19 Aug 2026

ArticleDesign3 min readA design system your marketing team can actually useBrand guidelines say what the brand looks like. A website design system decides whether your team can build a new page in an afternoon.12 Aug 2026

ArticleGrowth3 min readA fast website starts with PageSpeed InsightsWebsite speed is no longer just a matter of user comfort. It is a direct signal for Google and, in B2B, the first impression a client forms about you before reading a single word.4 Aug 2026

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