PŘÍPADOVÁ STUDIE
StyleJet, a company with twenty years of history in private jets, corporate charters, and transport to sporting events, had a website that looked more like a presentation than a functioning site. It was built on a visually appealing template that struggled to adapt to the client's content and business needs. The biggest problem was a confusing inquiry form, poor airport autocomplete, and inquiries from people who mixed up the service with buying regular flight tickets. On top of that, the original site felt low-cost and didn't communicate the brand's premium character or international ambitions.
Instead of designing the inquiry form as an isolated page at the end of the site, we built the entire user journey around it. Users can reach the form from the homepage, from a specific service page, from an inspiring project, or from a flight offer. Each entry point keeps the context and leads to the same goal, without unnecessary repetition or losing entered information. The form's content and steps adapt to the flight type and the parameters entered. Even a complex inquiry with multiple destinations and dates feels simple and manageable, including on mobile.
The most technically demanding part was the inquiry form itself: an autocomplete built on a database of 9,100 international airports and 6 Czech ones, a choice between one-way and round-trip flights, and the option to add up to 5 connecting or non-connecting legs with unrestricted deletion. The form remembers entered data all the way through submission, even across page navigation or a reload. Given the complexity of the code, we used GitHub for version control. That gave us full control over the form's development and let us iterate safely on such complex functionality. The site also runs on 12 CMS collections that keep the content organized and easy to manage.
The new concept presents StyleJet as an established international partner for charter air transport. We kept the brand's signature black, gold, and white, but work with it in a more modern, airier, more premium way. We split the offer by customer type, so different target audiences can quickly find relevant content, and added sections featuring real projects and flight deals that bring emotion and inspiration to the brand. References and a simple explanation of the collaboration process reduce uncertainty when choosing a provider for an expensive, often time-sensitive service.
The client responded positively to the new design, praising the clearer offer structure, the more premium brand presentation, and the simpler path to the inquiry. The new solution better reflects how StyleJet wants to present itself for further growth and international expansion: with a website that can handle complex international inquiries without overwhelming the user.
