When just great food is not enough⁠

From the start, it was clear the brand needed a new digital expression. IN CATERING does top-tier catering, but its website couldn't say so out loud.

IN CATERING can create a tailor-made experience for every guest, every brand. But its online presence was speaking a different language. Too generic. Without emotion. Without pull.

We rebuilt it from scratch so it speaks for the brand and reaches exactly the people that matter:

• a modern interface where attention doesn't get lost
• content that says everything important before the question is even asked
• navigation that leads straight to action

Catering isn't just courses and a budget. It's atmosphere. It's feeling. And when it all holds together, no one questions why. It just works.

Take a look at how we turned the presentation into an experience that wins over even the person who originally just wanted to "quickly check the menu."

Competitor analysis

We compared INCATERING with the main players in the field to understand what works and where there's room to improve. We defined the differentiators and values we communicate on the website.

Target audience

We mapped the needs of the main target audience: event managers running corporate events, conferences, and VIP events. We built content and page structure around them. B2B focus, conversion support.

Wireframe

We created a detailed page layout that's clear, functional, and conversion-driven. A simple flow that leads users to submit the form.

Moodboard and style

We set the visual direction and typography so the design fits the brand and feels modern. Unified and professional.

Graphic design

We designed the full UI for every key page with an emphasis on clarity, visual cleanliness, and intuitive user orientation.

Animation and interaction

We designed subtle motion and visual details so the pages feel alive and interesting. A pleasant user experience.